That Dawg Design Co.

Put your town on a tee

Custom apparel, hand-pressed map art, signs, print, and custom websites. Made in the Hudson Valley, one town at a time.

Custom apparel & DTF

Wear where you're from.

Any town, any product. Tees, hoodies, crewnecks, tanks, long sleeves, v-necks, tote bags, glassware, and event merch, all pressed to hold up wash after wash.

Towns I make right now. Accord, Amenia, Beacon, Catskill, Chatham, Chester, Clintondale, Cold Spring, Cornwall, Croton, Ellenville, Fishkill, Gardiner, Garrison, Goshen, Haverstraw, High Falls, Highland, Hunter, Hurley, Hyde Park, Kerhonkson, Kingston, Livingston Manor, Marlboro, Millbrook, Millerton, New Paltz, Newburgh, Poughkeepsie, Rosendale, Stone Ridge, Woodstock. Don't see yours? Just ask.

Own a Hudson Valley shop? See the wholesale demo →

New for retailers

Over 100 ways to say your town.

The Town Typography Collection is a picker. Choose a town, flip through the lettering, and see the design on the product before you order. Tees, long sleeves, tanks, hoodies, crewnecks, youth sizes, totes, journals, candles and glassware, across twelve towns so far.

Kingston New York typography design on a crew tee
Kingston · Crew tee
Beacon New York typography design on a hoodie
Beacon · Hoodie
Woodstock New York typography design on a crewneck
Woodstock · Crewneck
Poughkeepsie New York typography design on a glass
Poughkeepsie · Glass
Gardiner New York typography design on a candle
Gardiner · Candle
Rosendale New York typography design on a long sleeve
Rosendale · Long sleeve

Ready to order? Shops get an access code for the full typography picker. Ask for a code →

Every order gives back

We split the profit with the dogs.

๐Ÿ• A portion of every purchase supports Bleu's K9 Rescue, a Hudson Valley dog rescue in Gardiner. $1 from every tee, v-neck, and hoodie. 25 cents from everything else. Paid out quarterly, no markup to your price.

Bleu's K9 RescuePaid quarterlyGardiner, NY
Custom map art

Every place has a story.

The street you grew up on. The shop with your name over the door. Tell me the place and I press it by hand onto an aluminum panel. Black ink on a white panel, or white ink on a black one.

Digital $20 ยท Aluminum from $28
See the map art
New Paltz map panel, white ink on black aluminum
Rosendale map panel, black ink on white aluminum Gardiner map panel, white ink on black aluminum Highland map panel, black ink on white aluminum Poughkeepsie map panel, white ink on black aluminum Walkway Over the Hudson map panel, black ink on white aluminum
Custom web design

Yes, I build websites too.

Fully custom sites, built from scratch. No templates and no monthly platform fees. Online stores, booking, retailer portals, the works. There are over a dozen live demos you can click through and actually try.

Custom sitesOnline storesBookingRetailer portals
See the websites and demos โ†’
That Dawg Local, for shops

Carry your town in your store.

Town-specific apparel and gifts for Hudson Valley retailers. Already carried in these shops, with room for yours.

In the shop
Gardiner

This Little Light of Mine

A handmade candle shop on Route 44/55. Gardiner tees in every color hang right alongside the candles.

Gardiner teesHandmade candles
In the shop
New Paltz

Isabella's Treasures

A boutique in the downtown district. My New Paltz tees hang right on the racks, next to the comics.

New Paltz teesDowntown New Paltz
The Rosendale line
Rosendale

Postmark Books

An independent bookstore and florist on Main Street. My Rosendale designs sit in with the books and blooms.

Rosendale designsBooks + blooms
Made for B-Side
New Paltz

B-Side Grill

The rock-and-roll grill on Main Street. I design and make their Live Life on the B Side tees, Diet Soda Project shirts, and more. You can pick up yours the next time you visit.

Crew teesDesign workMain Street
Your shop next?

Town-specific apparel and gifts for your store. Password required. Request one in the form below, or browse the open demo first.

Open the wholesale portal โ†’
See the wholesale demo, and my web work

Walk through the full wholesale experience a shop owner sees. It is also a live example of the custom sites I build, product catalog, town territories, cart, and ordering. No password needed.

See the wholesale demo โ†’
Rachel, That Dawg Design Co.
About

This is a Hudson Valley thing.

I'm Rachel. I grew up here, I live here, and I work with the people and businesses that make this valley what it is. I do merch, print, signs, brand identity, and map art, made local and made to last.

๐Ÿ• A portion of every That Dawg project goes toward supporting Hudson Valley dog rescues, including Bleu's K9 Rescue in Gardiner. Every order helps dogs, Dawg.

Get in touch.
Start Your Web Project โ†’
๐Ÿ“ New Paltz, NY ยท Hudson Valley
๐Ÿ“ธ @thatdawgdesignco