Before we get started, I want to make sure we're on the same page about how projects run. This isn't fine print. It's just a plain-English explanation of what you can expect from me and what I'll need from you to build something great. When you've read it, sign at the bottom and we're off.
The pricing I send you after reviewing your intake is a good-faith estimate based on what you've described. It's not a final invoice. Final pricing is confirmed in writing before any work begins.
A few things can affect the final number: scope that's larger than initially described, assets that aren't ready when expected, or additions you request after we've agreed on scope. I'll always flag anything that changes the estimate before I act on it. No surprises.
"I'd rather have a real conversation about scope upfront than send you a bill that catches you off guard. If something shifts, we talk about it first."
50% deposit is required before work begins. The remaining 50% is due at launch before your final files are delivered or your site goes live.
This protects both of us. It tells me you're serious and ready to move, and it means I'm committing real time to your project from day one. Invoices are sent through Stripe by default. PayPal or Venmo can be arranged if you prefer.
If you cancel after work begins: the deposit is non-refundable, because the time has already been spent.
If you cancel after the first design milestone is approved: an additional 25% of the remaining balance is due for the work completed to that point.
The turnaround I quote assumes all assets are in my hands before the build starts. Assets include: your logo file, all copy (written and ready to publish), images, brand colors, and login access to your domain if needed.
If assets arrive late, the timeline shifts accordingly. I build multiple projects and can't hold a slot open indefinitely. I'll always let you know where you are in the queue.
What counts as ready: Logo in vector or high-res PNG. Copy written, proofed, and complete, not "I'll fill that in later." Images web-ready or as close to it as possible. Domain login accessible within 48 hours of project start.
What I can help with: Light copy cleanup, image optimization, stock photo sourcing, and domain setup are all available as add-ons if you need them.
Every package includes a set number of revision rounds. A revision round means one consolidated list of feedback from you, one round of changes from me. Sending feedback in pieces across multiple emails still counts as one round. I'll address everything at once.
There's an important difference between a revision and a change order:
Revision (included): Changing something that already exists. A color feels off. Move this section up. Adjust this headline. Swap one image for another you provide.
Change order (quoted separately): Adding something new that wasn't in the original scope. A new page. A booking calendar. A second form. Anything that starts with "while you're at it, can you also..."
"Revisions refine what's there. Change orders add what wasn't agreed on. Both are welcome. One is included, one is quoted."
When a change order comes up, I'll send you a one-line note: what it is, what it costs, and whether it affects the timeline. You say yes or no. No pressure either way.
I respond to project questions within 1 to 2 business days. For time-sensitive things, say so and I'll do my best to move faster.
If I'm waiting on something from you (feedback, files, decisions) and I don't hear back within 3 days, I'll send a friendly reminder. If a week passes without a response, your project moves to the back of the queue. I want to finish your project as much as you do, but I can't build without what I need.
After your site goes live, I keep an eye on it for 90 days. If something on the site itself breaks or stops working the way it should, I fix it at no extra cost. This covers issues that come from the code or how the site is built.
What 90-day monitoring does NOT cover:
Edits or changes you make to the files after handoff.
Outages, pricing changes, or policy changes from third-party services (Stripe, Calendly, Web3Forms, EmailJS, your hosting provider, etc.).
Domain renewals, DNS issues, or anything tied to your hosting account.
New content, new pages, redesigns, or feature additions you request after launch. Those are quoted as a change order.
After the 90-day window closes, ongoing maintenance is available as a monthly add-on or billed by the hour at my current rate.
I don't sell or manage hosting. You buy and own your hosting account so the keys are always in your hands.
I recommend Hostinger. It's affordable, supports custom HTML the way I build, and the file management is clean. As a Hostinger partner, I can send you my referral link if you want it. Sometimes it gets you a discount on your first plan: https://www.hostinger.com?REFERRALCODE=627JUSTACTFJ
Heads up: drag-and-drop platforms like Wix, Squarespace, GoDaddy's website builder, and Weebly are not compatible with the kind of custom HTML I build. If you're set on one of those, we should talk before signing.
You're responsible for your hosting account, your domain renewals, and any hosting-related issues after handoff. I can advise where reasonably possible, but I'm not on the hook for hosting downtime, data loss, or service interruptions caused by your provider.
Unless specifically quoted, the following are not part of your build:
Ongoing maintenance or updates after the 90-day post-launch window. Available as a monthly add-on or hourly billing once that window closes.
SEO strategy or ad campaigns. I build clean, fast, SEO-friendly sites, but I'm not an SEO agency.
Social media setup or management.
Photo shoots or original photography.
Third-party platform fees: hosting, domain registration, email service, payment processing. You pay those directly to the providers.
Training on how to use your platform. I'll walk you through the basics at handoff, but deep training is a separate service.
Everything I build for you is delivered as clean custom code that you own completely once your final payment clears. You're not locked into a proprietary platform, a monthly fee to me, or any system that disappears if you stop paying someone.
You get the files. You can take them anywhere. That's intentional. I want you to feel like you have something real at the end of this, not a rental.
One thing I keep: the right to show the work in my own portfolio and marketing. A small That Dawg Design Co. footer credit stays on the live site for at least 90 days after launch, then I'll remove it on request. If your project is confidential and you'd rather I not display it, just tell me and I'll respect that.
I'm not a factory. I take on a limited number of projects at a time because I care about the quality of what I deliver. When I'm working on your site, it has my full attention.
I'm also not going to nickel-and-dime you. If something small comes up mid-build that's clearly within the spirit of what we agreed on, I'll just handle it. The policies above exist to protect both of us from scope spiraling out of control, not to make the experience feel transactional.
I want you to love what we build together. That's the whole point.
The short legal version: this work is provided as-is, and That Dawg Design Co. isn't liable for lost revenue, lost data, or other indirect damages that come from using the delivered files or any third-party service. This agreement is governed by the laws of the State of New York.
Thanks for signing. I've received your agreement and I'll be in touch about next steps and your deposit.